CPM Calculator
Calculate Cost Per Thousand (Mille) impressions for your advertising campaigns.
Calculate CPM
About CPM (Cost Per Mille)
CPM (Cost Per Mille/Thousand) is an advertising metric that represents the cost of 1,000 advertising impressions. It's commonly used in digital marketing to measure campaign efficiency.
CPM Formula
CPM = (Total Cost / Total Impressions) × 1000
When to Use CPM
- Brand Awareness: When goal is reach and visibility
- Display Advertising: Banner ads, video ads
- Social Media: Facebook, Instagram, Twitter ads
- Video Marketing: YouTube, streaming platforms
- Programmatic Ads: Automated ad buying
CPM Benchmarks by Platform
- Facebook/Instagram: $5-$12 CPM
- Google Display Network: $2-$10 CPM
- YouTube: $4-$10 CPM
- LinkedIn: $6-$15 CPM
- TikTok: $2-$10 CPM
Other Pricing Models
- CPC (Cost Per Click): Pay per click on ad
- CPA (Cost Per Action): Pay per conversion
- CPV (Cost Per View): Pay per video view
- CPE (Cost Per Engagement): Pay per interaction
Optimizing CPM
- Target specific audiences to reduce waste
- Test different ad creatives and formats
- Optimize ad placement and timing
- Use A/B testing to improve performance
- Monitor and adjust bids regularly